Ask our eCommerce Business Consultant for the inside scoop on eCommerce marketing. In this little video, we share our best advice for growing your eCommerce business.
What would a specialist in eCommerce say about your website?
Nowadays, opening an internet store is simple.
You could start using one of the innumerable store builders, plugins, or themes in less than an afternoon! The process of getting started with internet trading is truly getting simpler.
However, building a successful online store is not a simple undertaking.
A strong eCommerce strategy is required.
There are a lot of rivalries. It’s difficult to stay ahead of trends because major internet shops invest a lot of money in their marketing.
So how are you going to keep up?
Here are the most inventive and successful methods for enhancing your eCommerce approach by a top-notch business consultant.
1. Utilize Facebook Advertising to Bring in New Clients.
Many e-commerce websites promote their products on Facebook. In your Facebook newsfeed, advertisements probably appeared as sponsored posts.
Why is Facebook such a potent tool for your eCommerce strategy?
The capacity to target particular groups of people is the secret ingredient.
Customers can be targeted based on their ZIP Code, age, income, and interests. You can even choose to market to customers based on their parental status and the age of their kids.
You may invite nearby residents to an event by using Facebook ads to target them.
By choosing clients who support other shoe companies, high-end shoe retailers can appeal to the fashionista set.
You can choose to target car-obsessed dads or yoga-loving mothers.
Additionally, you can use Facebook’s advertising network to display your ads on Instagram as Facebook owns Instagram.
2. You Should Have an Influencer Campaign: Your eCommerce strategy should include an influencer campaign.
Finding a YouTube celebrity who will endorse your product for thousands of dollars is not even what I mean by this.
For knowledge, advice, and inspiration, your customers are looking for influences.
Bloggers, YouTubers, and influencers on Facebook and Instagram are included in this.
The good news is that there are now a ton of lesser influencers that would genuinely want to learn about your product. Examples include bloggers with email lists of 5000 people, Instagram users with 30,000 followers, and Facebook users with 50,000 likes.
The availability of technologies to aid in your search for influencers has exploded.
Their popularity is not the only thing that matters. Check out how much engagement they receive for each post they make.
What they have to say is important to their supporters!
You establish connections with influencers over time who will continuously promote your goods, and you now have your brand ambassadors at a fair price. Additionally, they can advertise for you when you are launching a new business or product.
3. Video
You can convert website visitors into consumers on your product pages by doing one easy thing.
According to various estimates, around 50% of visitors to an eCommerce product page will watch a video describing the item.
Giving customers an online shopping experience that includes as many aspects of the in-store experience as feasible should be one of the things your website does.
You can film brief advertisements featuring individuals wearing or utilizing your product. These videos do not need to be of Hollywood caliber. One of your influencers, the company owner, a team member, or even a team member could present the video.
Your branding is reflected in how your product videos are presented.
By including these videos in your eCommerce strategy; you can increase the emotional connection that customers have with your company.
4. An easy technique to persuade those who typically shop in-store to try shopping online.
Giving existing clients a discount for online purchases is a good method to get them to buy online. Give customers who purchase items in your store a postcard with a special coupon for 15% off their first online order, especially if you are a smaller retailer.
This should be put to the test to encourage greater online shopping. How many times your code has been utilized over a month may be easily seen.
Naturally, if the client says they’ve already made a purchase online, I wouldn’t necessarily make them another offer.
5. Offer Free Shipping and Make Online Shopping Simple: There are two very crucial things to understand regarding shipping.
Free delivery is the best choice you can provide, therefore make sure your shipping alternatives are very obvious.
All the data indicates that if you offer free shipping, customers will spend more money with you. Consider pretending to be a customer on your eCommerce site for a moment, or ask some friends to do the same. Ask them to comment on how simple it was to purchase from your website.
Never require first-time clients to create an account; always let them check out as guests. By making users register for an account, you will lose clients.
Additionally, make sure that the checkout procedure and delivery prices are both straightforward and transparent.
People frequently add items to their shopping carts and enter their ZIP Code to determine the shipping charges.
One thing you must do is send a couple of follow-up emails to anyone who leaves your website with products still in their shopping cart.
Hey, did you forget to buy something? This is what’s in your shopping cart.
6. Obtain Contacts’ Emails.
It is extremely valuable to have your consumers’ email addresses, thus including them in your eCommerce strategy should be a priority.
You can email customers details about in-store activities, the introduction of new products, specials, and much more.
Even while having followers on social media is beneficial, having an email address is crucial since a recipient must choose whether to read, delete, or unsubscribe from emails. They do pay attention to it.
Whether it’s asking for business cards for a monthly prize draw or an email address in exchange for a discount, you should be doing everything you can to persuade customers to provide you with their email address in-store.
And keep in mind that not all clients are created equal. You can send various emails to the regular customers who constantly spend money and the consumers who only occasionally make purchases if you can categorize your clients’ emails.
Therefore, you may use email offers to entice clients who only infrequently make purchases from you to do so more frequently.
In conclusion:
This article has discussed a variety of eCommerce strategy concepts. You should choose your top three, then start working on one, in my opinion.
It takes time to develop a strong brand where you have a store and a website.
You’ll have an advantage over the competition if you use these eCommerce strategy suggestions.
Are you interested in learning more about expanding your business? Reach out to Gyaanmart- the best business consultant in India.
